WWF - Save The Tiger TVC (India)

Year: 2005
Client: WWF India
Agency: Ogilvy One Worldwide, Mumbai
Production + Post-Production House: MFX http://www.mfx.st
Awards:
* Asia Pasific Ad Fest 2006 - Public Service Messages and Cause Appeal Category finalist
* Abby Awards 2006 - Finalist
* Apollo Awards 2006 - Best Public Service Announcement Runners-up
* International Animation Festival Hiroshima 2006 - Finalist

WWF 'Save The Tiger' is a 20 sec PSA which keeps the audience in mystery as well as suspense. It features several unique animals of the wild, such as the bison, pangolin, elephant, langur, crocodile, etc. However, these animals are not seen in their real life form. The audience instead sees their silhouettes, scampering around as in a real environment; hiding behind bushes, the small escaping from the larger, and birds soaring high in the sky. These lively silhouettes appear in motion on a background of long dry grass, as if in a huge field. The ending of the commercial comes as a surprise as the swallow lands and stops, while also turning into the brow of the tiger. Then all is clear, the long grassy background is actually a close up of tiger fur.

The animation of the silhouette animals were produced by the 2D team and then later put into a test 3D environment. The 3D environment was a challenge. Several tests were done to get the most suitable look for fur.

Category:

Education

Tags:

• MFX
• WWF
• Tiger
• India
• TVC
• PSA
• Community

[wooderguy2]

we are the only ones that can help them. so lets do it!

[kiwihills]

that was a beautiful video! the tigers will be saved

[riceoawsozm96]

If the tiger becomes extinct I will have no faith left in humanity period, why won't people just live them alone they have done nothing to us sure they kill but they don't kill animals to extinction. if we help these animals they will get there freedom back and stop hunting of these awsome animals once and for all

[eliseospace]

WWF save Tiger?

watch?v=Jnqg12v4qJQ

NO TO WWF!!!!



[SmileYouTV]

DONT HELP WWF THERE ARE NOT TRUE !!!!!

FOR GERMAN PEOPLES :

watch?v=Jnqg12v4qJQ

WWF VERARSCHT DIE LEUTE !!!!!

[MommaFQ]

Save the tigers ^_^

Sidenote: anyone know the song?

[catwome1985]

i liked this video because it had one of my favorite animals in the world and want to save them, the video is also a work of art when you see what is happening in the end

[thestfrocks]

They really need our help...The big cats in danger..

[gulsheeba]

we humans are a sick race, we kill each other in the name of God, land, money and kill animals for fun or money...please educate people..teach them love...

[Shipmate1936]

right on! me to, I hate people who have nothing better to do then kill animals-BASTARDS!

[condeguga]

i love animals and i hate people who kill them, for example the wolf from my country in portugal, but this fucking agency proceeded WORD WRESTLING FEDERATION AND WORLD WRESTLING FEDERATION IS OLDER THAN THIS WWF!!!!!!!!!!

[martialyogarts4nag]

Save the Royal Bengal Tiger...