Dave Drives Profitable Turnaround With Routes-to-Market

The Story: This video tells the story of Dave, a product manager for footwear company. Dave needs to find a way to do more with less to turn the sales of his hiking boots around. Routes-to-Market is the special sauce that enables him to do just that.

The Client: Paramarketing is a management consulting firm which helps clients create and bring new products and services to market, build new distribution channels, and improve the performance of product development, marketing, sales and distribution."

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Education