To make that happen, it created the first animated reality for kids: Rayas (Stripes). 10 animated characters showed their musical skills, while the kids were in charge of voting in the Internet and choosing the final 4 that would finally form the most striped band in the planet!After the first chapter, Glacitas reached the 300% of the sales, achieving a historic record in sales for this category!Glacitas wanted to approach their public, kids, and made them feel identified with the cookies.
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