Executive Coaching - Dr. Costas Markides - Competitive Strategy

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The Madinah Institute of Leadership and Entrepreneurship (MILE) brings senior executives and high potential leaders from all over the world for executive education to discover new dimensions in Leadership Development, Good Governance, Telecom Training , HR Performance and various other management practices to help them grow in their business careers.

Competitive Strategy
Dr. Costas Markides; Chairman, Strategy Department, London Business School

Companies can compete against their rivals by trying to be better than them. But an even more rewarding strategy is that of trying to be different from competitors by proactively breaking the rules of the game in their industries. Such a strategy will not only allow them to differentiate themselves relative to all competitors but will also lead them to create enormous new market space for themselves. This module presents new and practical ideas on how established firms can strategically place themselves in their industries.

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