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Aurasma brings Tsubo's Timo Weiland shoeboxes to life

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Published on Mar 22, 2012

Tsubo, a California-based footwear brand known for its seasonal collaborations with New York-based fashion designer Timo Weiland, has partnered with Aurasma, the world's leading augmented reality platform, in a whole new way.

Customers who purchase a pair of Timo Weiland for Tsubo women's shoes are prompted to download the Aurasma Lite application from the App Store or Android Market, and then hover their iPhone, iPad or Android over the shoebox packaging to see a video of the shoe they just purchased as it appeared on the Timo Weiland/Tsubo Spring 2012 New York fashion week runway.

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