http://snipurl.com/budlyrics The Budweiser Lyrics ad lauches for the first time on 4 July in Ireland and I was invited to a blogger outreach event hosted by Ogilvy on behalf of Diageo Ireland.
More background footage about the creation of the ad and the Budweiser challenge to encourage people to submit video content to create a follow up ad is at http://www.alltogethernow.ie
Background information about the blogger outreach and more exclusive content is available at http://snipurl.com/budlyrics
The soundtrack was originally by The Beatles and entitled 'All Together Now' and is recorded for the ad by the band 'The Hours'.
For guidance and consulting on effective blogger outreach programmes as part of your online PR campaigns contact http://www.krishnade.com
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