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Greg Cangialosi and Bernie Borges on the 3 E's

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Uploaded by on Nov 7, 2009

Bernie Borges interviews Greg Cangialosi, CEO of Blue Sky Factory on the impact of "word of mouth" marketing. Blue Sky Factory is an email marketing service and agency. Greg states that over 70% of their new business comes from producing great content in the form of blogs and videos complemented by attending industry conferences where face to face contact happens for relationship building.

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