Mercedes, 180° from expected. The GLK.

Uploaded http://www.benzinsider.com
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During the run-up to the models market launch in October 2008, Mercedes-Benz is expanding its comprehensive marketing campaign for the GLK-Class to include print advertisements and television commercials. Our print campaign and the TV spot focus on the typical characteristics of the GLK — the striking form and surprisingly different design, says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. With the GLK we are providing a new opportunity for customers to enter the SUV world of our brand. And for the launch of this vehicle we have used every communication channel in order to come into direct dialogue with our customers and, in particular, young target groups.

Category:

Autos & Vehicles

Tags:

• GLK
• mercedes
• benz
• mercedes-benz
• advertising
• marketing
• commercial
• ad
• racing
• amg
• dtm
• bmw
• video
• audi

[entropy22]

What I hate about Mercedes ads is that women always seem silly and the men are like "hey honey, see my car? I am awesome!" Just look at all Mercedes Ads, its always a guy that show his car and women run behind. There is no ad with a woman as a driver.