Switch Mar 2010

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Uploaded by on Mar 13, 2010

Switch: How to Change Things When Change Is Hard By Chip Heath, Dan Heath. Synopsis provided by Randy Mayeux of First Friday Book Synopsis. For more info & register for future events http://ffbsccn.wordpress.com/. Distributed by Tubemogul.

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  • Suggestion: Handouts should not be handed out unless you're conducting a workshop.

    They are like bullet points because they don't reinforce the speaker's message.

    They confuse, compete and complicate the message.

    The speaker supplies the text - period.

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