Who Should Daily Deal specials on: Groupon, Living Social Google deal, Amazon

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Uploaded by on Jul 9, 2011

http://www.pumc.com/ Deal of the day site Marketing, Promotion, advertising, special deal site benefits, Living Social, Google Plus, problems, why and when to use "discount/deal" sites, major discount sites, best offers for deal sites, promotional copy, landing pages, up-sale, deal site tracking, monitoring, special offers, Online sales, subcriber satiscation, groupon, Plastic cosmetic surgery, surgeons, medical spa, medispa. Call 1800.272.8436

Our full DVD can be purchased at: http://www.pumc.com/webinar/dvd.htm. you will receive the following timely data you can use from PUMC's data base and national participants.
OVERVIEW
•Big Results When Used Correctly
•Who Should Use Deal Sites?
•What Procedures Should Be Promoted?
•Managing Your Deals
•Having the Capacity To Deal
•Need for Great Web Site(s) & Landing Page(s)
•Have an Exit Strategy

What Are The Benefits?
•Generate New Revenue
•Meet New Patients
•Build Your E-mail Contact Lists
•Promote Other Services or Products
•Create Fans and Friends Via Social Media
•Gain Visibility and Market Share
•Opportunities to Perform Consultations,
Up-sell and/or Bundle Services

What Offers Work?
•Non-Invasive Services
--Hair Removal
--Other Laser and Light Source Procedures
--MicroDerm With Skin Consultation
•Surgical Procedures...Never!
•Skin Care Products...Never!
•Injectables and Fillers...Never!

When to Use Deal Sites
•Slow Moving MedSpa Services
•Non- Surgical Services With Capacity
•Services With Up Sell Potential
•New Service Offerings
•Starting a New Practice

Must Do the Math!
•Cost of Acquisition of a New Patient
•Cost of Getting a Deal Patient
•Cost of Unused Capacity
•ROI
•Revenue Potential ...Beyond The Deal


What Are The Problems?
•Absence of a Plan
•Getting Trapped As a Discounter
•Damaged Reputation
•Loss of Your Regular Patients
•Loss of Revenue
•Scheduling Conflicts
•Staff Burnout

Must Have's...Strategy And Plan!
•Calculating & Crafting the Right Offer
•Integrating with Your Marketing Programs
•Web Site and Landing Page Readiness
•Staff Readiness


Preparation
•Make Sure Web Site Is In Order
•Fortify Staff and Train
•Add New Phone Lines
•Create Specific Up Sell Deals to Offer
•Timing of the Year
•Plan to Clear Your Appointment Schedule
•Plan to Staff Your Message Board
Call 1.800.272.8436

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Uploader Comments (pumc1)

  • This was one of the best overview on deal sites that I have seen!

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All Comments (3)

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  • Great overview on deal sites. Causes you to stop and think about what works and what doesn't.

  • This certainly whets my appetite for more detail information on deal sites.

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