Open Innovation and the Value of Non-Confidential Exchange

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Uploaded by on May 13, 2008

A NineSigma Customer Insight Paper on Kellogg Company
In this paper NineSigma and Kellogg Company discuss how to establish Open Innovation strategies while preserving the critical intellectual property of all internal and external parties. By implementing a consistent process of partner evaluation, non-confidential information can be used to identify and qualify new ideas and capabilities from external sources faster and more effectively than ever before.

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