Sales Forecasting: Leverage the Past, Visualize the Present and Improve Future Revenue

To learn more about the smarter approach to CRM, visit: http://www.ibm.com/midmarket/us/en/cr...

Watch the third in a series of four Aberdeen Group videos on "Sales Enablement 2012 -- How Best-in-Class Achieve and Maintain Peak Performance," which compares best in class companies to laggers use of social business, business analytics and application integration with CRM solutions to achieve top performance. This video discusses how measuring a company's true revenue health may require more predictive analytics than CRM tools can provide. Our new research will take a broad look at forecasting's influence on additional metrics such as corporate profit margins, sales reps achieving quota, revenue per sales rep, and profit margin per deal.

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  Science & Technology