The Importance of Visual Storytelling

Nancy Duarte, Duarte Design (www.duarte.com)

I've heard it said before that its the dark threads in the tapestry of our life that make it the most visually rich.
There's a real beauty in the tension of dark times because it creates the definition of who we are.
It's during these seasons that stories of heroism emerge.
This particular season, everything is at risk--our revenue, our employees, and the stakes are higher than ever.
During hardships people need to be motivated and have hope. When we hear stories of others overcoming obstacles, it inspires us.
And if its coupled with a really clear directive and destination organizations will change.
Your personal stories help communicate how you and your team are uniquely qualified to lead.
Employees want to be lead by veteran over-comers--to see stories of previous victories.
Then what you could do is collect and retell the stories that you hear your clients and employees tell.
Use that information you collect from them to establish a vision that optimizes today yet still while building for tomorrow.
Companies that chart a visual course for tomorrow can get out ahead and sustain lead in their industry for up to three years.
Visual stories are kind of like a rally cry that creates a sense of destination and purpose.
And it not only grounds the stakeholders into reality but it mobilizes them towards your vision.
So take the time to prepare a presentation well because communicating value to your analysts and clients right now is way worth your time.
And a great presentation can galvanize all the stake holders and enable them to be able to repeat your vision and spread your story even if it's virally thru the web and devices and that can amplify your message hundreds of thousands of times
Its a real crazy season and stakeholders want a hero right now to point them in a clear direction.
And the people who are navigating us through these dark seasons become legends, and legends tell great visual stories

Category:

Education

Tags:

• slideshare
• VO
• lossless

[ArthurMaritime]

@slickrickjohnson Hello. Good question, not the easiest answer. I would thumbnail by saying authenticity is your guide. Your life has a story, define your character like you would creating a bio for a novel character, but go into as deep detail as possible to crystallize your unique POV, truths and challenges. Then, articulate these discoveries and whomever it resonates with will become your audience. There is more, I am putting it in a book. Stay in touch will advise when ms available. TY

[slickrickjohnson]

@ArthurMaritime Hello Sir how are you? If time permits would you mind pointing this young writer in some clear directions. The kind of things you mentioned here.

[ArthurMaritime]

You are selling here. You would have had a greater opportunity taking each datapoint here and embedding a real story. This is like a commercial, not an emotional connection via metaphore. Trust me, I've been a master writer for 35 years, you are good at presenting and authenticism, however, when commercialism is the subtextual topic, there's no soveriegnty of truth for the audience to deeply engage with thus no tribal activation.

[RickWolff]

Coach-speak. Gobbledygook.

[bobgreenJax]

This especially applies to nonprofits who must differentiate themselves from other entities in order to stay afloat. Great stories from the nonprofit world frequently evoke strong supportive emotions than can lead to supportive actions.