Michael Mendenhall: Macro Forces
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Uploaded by carnegiecouncil on Sep 29, 2009
Globalization presents both opportunity and risk in an increasingly connected world says Hewlett-Packard's Michael Mendenhall. Between 2000 and 2025 , the world's population will grow by 25%, but the growth will vary widely from country to country. So migration patterns and population growth are driving the urbanization of urban communities.
This was part of the Carnegie Council event "Sustainable Branding: A U.S.-Japan Corporate Dialogue" that took place on September 17, 2009.
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