Guerilla marketing campaign: Tinker Tailor Soldier Spy, London 2011

Guerrilla marketing campaign: Secrecy, intrigue and mystery unfold in this latest guerrilla campaign carried out by the Impact Street Team to mark the launch of box office movie sensation Tinker Tailor Soldier Spy in September 2011. See Paul, Stephen, Dave and Tom disseminate secret dossiers around London, whilst creating a stir among City commuters with their enigmatic presence and chants of 'Tinker', 'Tailor!' at busy railway stations, on the Tube and around popular transport hubs.
To find out more about our creative leaflet and promotions services, please visit:
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"Guerrilla warfare is about waging small intermittent attacks on different territories of the opponent with the aim of harassing and demoralising the opponent and eventually securing permanent footholds.
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks."
source: Wikipedia (http://en.wikipedia.org/wiki/Guerrilla_marketing)
Photo credits: Ahti Nigol, Gennaro Gallo

Category:

Howto & Style

Tags:

• Guerilla marketing
• Guerilla marketing campaign
• Guerrilla Marketing ideas
• Guerrilla Marketing campaigns
• Guerilla marketing London
• Guerrilla Marketing examples
• Street Team
• Impact Street Team
• Impact Marketing
• Field marketing
• Costumed promotions
• leaflet distribution
• Tinker Tailor Soldier Spy
• Gary Oldman
• Studio Canal
• Trailer (promotion)
• Josh Bell
• Promotion (marketing)

[Rightinthetube]

Haha, I like this a lot! Good work!

[MusicLeagueNational]

MI6 should hire you for some real espionage!