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Pepsi and the Rise and Fall of ObamaMarketing

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Uploaded on Oct 12, 2009

All presidents have periods where they lose popularity. So companies tying their brands to individual politicians are either naive about politics, or they and their ad agencies are run by people suffering from groupthink. Were they all drinking the Obama kool-aid? Had they not considered what might happen when Obama inevitably fell from messiah status to that of mortal politician?

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