Wolff & Olins: the reunion (4 of 4: On media attitudes to branding and branding today)

In September this year, Michael Wolff and Wally Olins were reunited on stage for the first time since going their separate ways in the 80s. In a session at the Kyoorius Designyatra conference in Mumbai, which was chaired by Creative Review's editor Patrick Burgoyne, the pair talked about working together, splitting up, what they achieved and what they think of the branding world today.

Here they talk about media attitudes to branding, and the branding world today.

See Patrick's full report on chairing the four-day Designyatra conference over on creativereview.co.uk/crblog

Category:

Travel & Events

Tags:

• advertising
• branding
• wolff olins
• michael wolff
• wally olins
• patrick burgoyne

[LondonDada]

@stevecitroen His company nicked the 2012 Olympic Logo in both design and in ongoing functioning concept terms, from the New Dada artist Michael St.Mark of LONDON DADA.

See our YT homepage for a blog link to the work. Pass it on, would be appreciated.

Cheers, AA

[stevecitroen]

Fascinating account of a relationship gone wrong. Wally still does not understand how much Michael hates him.

Brian Boylan isn't even mentioned by these two because he saw them both off.

ICI was about a huge re-organisation from a vertical to a horizontal organisation, the redrawn logotype was simply a evolutionary move a la Shell, but because these two were not involved as principals they would rather shit on their own profession to score points.

Clever but empty lives. Sad &destructive

[markrajatube]

It will be great if someone can post the video of Michael Wolff's talk at Design Yatra 09. Or is it available anywhere?

[Logoblinkdotcom]

It seems to me that there are a few more videos ... :)

It will be great if you upload them.

[jacquesregan]

legends in the game