"Two Worlds" is a celebration of color and beautiful images that portrays United's effect on international travelers. In it, a weary business traveler leaves a mundane, monotonous black and white w...
"Two Worlds" is a celebration of color and beautiful images that portrays United's effect on international travelers. In it, a weary business traveler leaves a mundane, monotonous black and white world and enters a fantasy of color, representing United's new international first and business class service. When he lands, he is once again in a black and white world, but has brought a bit of the magic of the new United experience with him. The commercial combines two different and distinctive animation styles created by directors SSSR, a Norwegian and Japanese team, who was responsible for the monochromatic world that was mostly computer-generated with a hand-crafted feel, and Gaelle Denis, a French director, who was responsible for the colorful fantasy world that uses using live action, computer generation and matte paintings, including textures such as Japanese rice paper.
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My favorite commercial of UA's new campaign. Very creative. BTW - I was thinking of baking some 'brownies' to take along on my next United flight. I'm sure the FA's wouldn't mind j/k. Definitely a 'Alice' theme going here. Peace - JG
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United breaks guitars!
and if the thumbs up/down was still an option, i'd definitely give you thumbs up.