Sony Ericsson Xperia Pureness [Sneak preview]

Sneak preview of the new Sony Ericsson Xperia Pureness

Sony Ericsson shows new Xperia™ Pureness at London brand event
03 September 2009
September 3rd 2009 - Today at a business update meeting, Sony Ericsson showed the new Xperia™ Pureness, a simple design phone which brings together beautiful craftsmanship and the concept of talk, text, time - a holiday from technology. The Xperia™ Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world.

The handset was shown to media attending an event to launch Sony Ericssons new brand direction where the company also confirmed its alignment under the Sony make.believe brand message.

Xperia™ Pureness approaches the mobile phone as a work of art rather than technology. The companys designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.

More details on Xperia™ Pureness will be available when the phone launches in November 2009.

Category:

Science & Technology

Tags:

• Sony
• Ericsson
• Sony-Ericsson
• SonyEricsson
• Xperia
• Pureness
• experience
• X2
• X1
• x1
• x2
• Sneak
• preview
• new

[riskfamUp]

thats a useless phne

no interned no camera what tha heck man

[TinyZaiS]

If it will work with MS exchange then it's mine :)

Dreams dreams

[dhlsy]

oh, enhanced designer interface. but the fundamental system is still shit.

[junexyz2009]

don't know if i will buy this phone!!!!!!!!!! hmmmm i well look for nokia x6 wich is better......... hahahahaha

[someonedanya]

nice;)