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Movie Tie-Ins Boost Burger King Sales

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Uploaded by on Sep 2, 2008

NEW YORK (YouTube.com/AdAge) -- "The Dark Knight" may have been the king of summer blockbusters, but Burger King ruled the summer kids' meal tie-ins. The chain promoted "Iron Man," "Incredible Hulk" and "Indiana Jones and the Kingdom of the Crystal Skull," and credited the brranded entertainment partnerships for its impressive same-store sales this summer. McDonald's, meanwhile, focused on a "Kung Fu Panda" promotion, building on the success of its "Shrek the Third" promotion last summer.

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  • what are u talking about

  • very interesting but unprofessional

    keep trying!

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