Project Masiluleke - The Design Challenge

frog design's San Francisco team working on Project M - Ben Fineman, Nick de la Mare, and Tony Meredith - describe the development of the graphic design and packaging for the home self-test kit.

This video was produced by the Yale School of Management and Change Observer, part of the Design Observer Group, under a Creative Commons License for free noncommercial use with attribution, and may be used, disseminated and taught without fees or permission. For more information visit:
http://creativecommons.org/licenses/by-nc/3.0/

View complete Project Masiluleke case at: http://nexus.som.yale.edu/design-project-m

Category:

Education

Tags:

• Yale School of Management
• Winterhouse Institute
• Project Masiluleke
• PopTech
• frog design
• product design
• Ben Fineman
• Tony Meredith
• Nick de la Mare
• OraQuik
• HIV self testing