The ABCs of Persuasion (Hartford June 2010)

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Uploaded by on Aug 9, 2010

On June 10, 2010, Latimer Group president Dean Brenner spoke at the Connecticut Business Expo in Hartford. Dean's presentation covered some of the keys to securing the power of persuasive communication.

In this excerpt, Dean offers one of the key strategies one should remember when attempting to persuade:

Always Build Consensus

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