Fashion accessories augmented reality | virtual mirror

Try it yourself!

http://www.boutiqueaccessories.com.au

Boutique Accessories is proud to be the first online store in Australia to launch an augmented reality application to create a virtual mirror. This enables customers to "try on" accessories while browsing the website.

Unlike previous technologies, the Boutique Accessories' virtual mirror does not need customers to print out markers to hold in front of the webcam in order to activate the application. The virtual mirror automatically detects a webcam, so that customers can "try on" earrings, necklaces and bracelets immediately, take screen shots and post these on Facebook or email to friends.

Boutique Accessories, recognising the need to build customer confidence in online shopping, developed a virtual mirror that would integrate with their ecommerce system as well as Facebook. This allows a seamless integration between social shopping, interacting with products and instant purchasing.

Breaking the boundaries between virtual and real shopping is important for consumer confidence online. Developments utilising augmented reality will further accelerate this trend.

Allowing customers to try on jewellery to see if it suits their body and style is a big step away from catalogue-shopping, and closer to a real shopping experience, "If more retailers realised the potential benefits of integrating conventinal and online shopping, we would not only have happier customers but a more capable infrastructure for all retailers to utilise the online channel."

See http://www.exploreengage.com who created the app.

Category:

Howto & Style

Tags:

• fashion accessories
• virtual mirror
• augmented reality
• AR
• web
• boutique accessories
• jewelry
• jewellery
• necklaces
• earrings
• bangles
• australian
• facebook
• shopping
• online store
• exploreengage.com

[exploreengage]

Yes we can do this for you - write to scott at exploreengage com

[exploreengage]

Google translate: funciona al mostrar su rostro a la cámara

[keirebu]

It's nice that it doesn't use markers but the use of a printed marker makes the application run so much better as tracking is made simple. Right now the products here look iffy and the user looks as if she is moving her arm to fit into the bracelet rather than the application doing the actual work

[TazzyProductions]

Hey is there any software or any website which has something where you moev on your webcam and on the screen its someone else. So like your someone else. It's hard to explain. Say if i put a picture of um i dont know, Beyonce. I would move and the picture moves, so whatever you do, they do.

[MsLaurenport]

i don't get it my camera is instaling but nothing shows up!!

[millypr7]

no puedo encontrar como trabaja esto, alguien me puede decir? gracias

[drugo3]

I just tried it and i can say it works pretty good! Nice idea!

[TDTVTalkingdog]

Good job guys. Nice demo.

[1sharonr]

I think this is fantastic! Going to try it myself now ...