Dude, Cold Calling Is For Losers

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Uploaded by on Sep 22, 2008

Inbound Marketing vs. Outbound Marketing talk about how cold calls and telemarketing don't work.
http://www.HubSpot.com/mydemo

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Comedy

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Top Comments

  • Thumbs up if the marketing study case brought you to this video.

  • I love the fact that 38pages says it looks a little like an Apple knock off. Thanks Einstein.

    Anyway, good stuff guys! That director is going places...I hear she's a babe too. ;)

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All Comments (59)

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  • Interesting Video guys

  • It is almost a year later from this comment. The real estate market has not been the best. So, tell me, how is your cold calling working for you? Is it still producing BMW's? Genuine question here.

  • Outbound is old school and it works.. but try adding Inbound to the mix and your conversion rate will skyrocket. Shame it's not as beneficial/realistic for a RE agent as it is for a SaaS solution..

  • Absolutely awesome video, keep up the good work!!!

  • I 'm a Real - estate agents . I make $250,000 + a year from myself and 2 other cadets cold calling for a total 20 hrs a week. Sorry but cold calling got me my new BMW , so yes it works.

  • Simplistic. If cold calling as a technique was dead than nobody would use it still. But that is not true is it. Anyone who picks up a yellowpages and dials with the strategy being pure volume will have a negative feeling about cold calling and a low success rate. But if it is done intelligently it is an excellent compliment to inbound marketing. And certainly not a losers only game. That not backed up by facts.

  • Love it! Great video! HubSpot really knows how to put great videos together!

  • People will do ANYTHING to avoid the hard work of selling, including buying the idea that there's a magic way to create all the business you need without calling people. If their system was bringing in so much dough, wouldn't they be able to afford a professional video? 

  • Funny, but misleading. Not every product or service is necessarily something that buyers are looking for on Google. My company generated over 1/2-million in sales strictly though cold calling. As munton5150 pointed out, the smart strategy is a one that combines various sales/marketing methods best suited for your type of business. Cold calling may not work for your business, but it's one of the most effective methods for ours.

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