Latinamericans are among the most digital creatures on the planet: Joe Crump

I just rescued from my files this video, a couple of months ago I had the joy of chating with the VP of Planning & Strategy of Razorfish, one day before he gave his Keynote in IAB Conecta Mexico 2009.
After the interview, I asked him to summarize the 30 minutes of our conversation, and here it is what he said.
He said Latin America is the one of the fastest growing market in digital marketing, and heavy users of social media.
Nevertheless, there are huge disconnections between how brands, agencies and targets are ignoring this fact and companies not acting strategically.
Latin American users are loving and enthusiastic about digital media.
That's why Razorfish is opening in 2010 offices in Argentina, Mexico and Brazil.

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Science & Technology

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