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Insurance Chart of the Week: Do You Know Your Customers?

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Uploaded by on Feb 16, 2011

One size does not fit all, and definitely not when it comes to insurance distribution. Customer segmentation is an important strategy that carriers can use to improve their customer experience, and to build enduring relationships to retain customers for life.

In this video, part of the Accenture Blog on Insurance Chart of the Week, Michael Costonis looks at four different customer segments, categorized by their need for information and their need for interaction.

Tune in now.

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Science & Technology

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Standard YouTube License

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