Tooheys New Beer Relay begins | Saatchi & Saatchi

The next part of the Tooheys New campaign begins, the Beer Relay.

"A core component of the Great Beer Ideas campaign has been the interaction with Tooheys New drinkers, and we want that to continue. We've had literally thousands of ideas and comments submitted online and via SMS, and look forward to hearing what they have to say about this epic Beer Relay journey," said Brett Grebert, category director, Lion Nathan.

Viewers can preview the Beer Relay journey, meet the lucky runners and access exclusive footage online at www.fortheloveofbeer.com.au.

Category:

Entertainment

Tags:

• advertising
• commercials
• tv
• tooheys
• new
• beer
• relay