Herve Barbot, Marketing Research & Development Manager in Ouest-France (France), talks how publisher can invite young people to buy a newspaper.
Interview made at the INMA Outlook 2009: European conference in Vienna,
October 1-3, 2008.
Interview made by Artur Karda, multimedia reporter at Media Regionalne, Polish part of Mecom Group. More about Mecom: http://www.mecom.co.uk
More videos like these: http://forum4editors.com
More information about the International Newsmedia Marketing
Association: http://www.inma.org
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