Lisa Schaffner, director of public relations and marketing at United Network for Organ Sharing, moderates a discussion with five panelists; Aaron Dotson, principle and creative strategist for Elevation; Conaway B. Haskins, III, state director in the office of Sen. Jim Webb; Jon Newman, partner from The Hodges Partnership; Scott Pharr, co-owner of PharrOut; and Cynthia Price, director of communications for ChildFund International at the Jepson School's Strategic Leadership and Social Media For Social Good conference in July, 2009.
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