BBTS "It's Personal" Campaign - Launch Video

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Uploaded by on Dec 7, 2010

Who says art and advertising can't coexist? To rally employees and bring awareness to the new "It's Personal" campaign, BBTS teammates were asked to leave their own unique stamp on a once-in-a-lifetime art installation made entirely from their fingerprints. The idea surpassed everyone's imagination. Over 90% of employees participated in what became one of the most talked-about events of the year.

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Autos & Vehicles

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Standard YouTube License

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