All White on the Night

"Disbelief tends to be a brief affair in that no sooner have you thought, 'nooooo, that can't be happening', whatever was so implausible in the first place has already occurred." Lusso's Editor takes part in the 24 hour ski marathon in Villars.


--------------------------------
Lusso Magazine
www.lussoluxury.com
--------------------------------
Quality is everything. Traditionally, the media has struggled to find the right way to address and reach the "HNW target group". Since launching in 2004, Lusso has had no such problems because we don't think of a "HNW target group" or "demographic". Instead, we think of high net worth individuals as precisely what they are: individual.

Our readers may be wealthy but we've never seen that as what defines them. Our readers come from different backgrounds, have different tastes and styles and have different goals.

Lusso has no direct gender bias, appealing equally to men and women. Our readers, while typically falling within the 25-45 age range, can be younger and older. Research shows us that the 40-50 age range is now younger than ever - and nowhere is this more evident than among high net worth individuals. In response to this our editorial is specifically created to have a wide appeal amongst our readers, without alienating anyone.

We've never made assumptions about our readers and that -- plus entertaining features from our excellent writers - is what keeps us ahead of the game.

Quality, like we say, is everything. That applies to the magazine, our award-winning website, our international versions and also to our readership. At Lusso, we don't get hung up on counting the readers we reach, we get hung up on reaching the readers that count.

Category:

Entertainment

Tags:

• luxury
• ski
• retreat
• marathon
• 24 hours
• villars
• greg
• nasmyth
• lusso
• magazine