11th Digital Dealer Conference & Exposition Ryan Pryor

Riding the Wave of Digital Domination

Strategies for winning in the new, more consolidated, search and social landscape

The once fractured digital ocean is now being tamed into a well-tuned communication, collaboration and revenue engine. How does this change the online voyage of a car buyer? What can local car dealers do to stay ahead of the changes, navigate the rough waters, and benefit from the new world order? Ryan Pryor and Michael Sos will lead an interactive discussion on how you can utilize new SEO, reputation management, lead generation and social networking techniques to successfully ride the wave of digital domination.

What action items will attendees take back to the dealerships?

1. How to get the most out of third party "places" pages and integrate them into your overall digital marketing strategy.
2. How to track and influence user generated content on social and reputation sites.
3. How to implement brand awareness SEO and social search strategies earlier in the lead funnel.
4. How to instill a culture of transparency and reputation awareness that will help you ride the digital domination wave.

Ryan Pryor is director of the search and analytics team at Dealerskins where he is responsible for managing the SEO/SEM strategy and implementation for Dealerskins' clients. He has experience managing organic and paid search and analytics for a variety of industries including automotive websites, home and automobile warranties, restaurant supply and healthcare products, as well as a number of local and national clients and lead generation companies.

Michael Sos is the product manager for reputation management solutions at Dominion Dealer Solutions. He has 15 years of experience working in online marketing and more than 10 years working specifically in automotive. Sos has worked for IBM Interactive Media, as well as several smaller boutique Internet agencies before joining Dominion. As director of product development at Carloan.com, he helped design, build and launch products in third party lead generation, online lead management, direct mail, automated e-mail follow-up and affiliate marketing. His role over the last two years has been to design innovative solutions and strategies for car dealers to manager their reputation. The tools he has helped design are now used across the country in not only car dealerships but also in hotels and other small businesses.

For more information on the 11th Digital Dealer Conference & Exposition, visit our website at http://www.digitaldealerconference.com

Category:

Education

Tags:

• Ryan Pryor
• Michael Sos
• Digital Dealer
• Conference
• dealer
• dealership
• automotive
• training
• education
• october
• 2011
• Las Vegas
• Nevada

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