TaiwaneseAmerican.org's Esther Hou takes us behind the scenes at Next Media Animation, the Taiwanese media company that has taken news animation to the next level. NMA has seen a swift rise in popularity ever since the world discovered its animated satirical videos, such as the ones with Tiger Woods and Conan O'Brien. Rest assured that this was the plan all along. Entrepreneur and media tycoon, Jimmy Lai, plans to extend his newspaper, magazine and now -- animation, empire outside East Asia.
Esther gets the inside scoop from Julie Huang, PR and Marketing Assistant of the NMA New York branch, who explains that the satire is meant to draw in people to the idea of animation on television.
"Right now, we're still promoting the satire pieces," Huang said. "But we're really trying to launch this more serious, hard news animations that's geared towards TV broadcast."
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