About.com, Forrester and iVillage on Social Media Policies for Employees

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Uploaded by on Mar 8, 2011

Digital Influence Group CEO Glenn Engler asks Cella Irvine of About.com, David Cooperstein of Forrester Research and Michele Mitchell of iVillage about whether or not their companies have social media policies to guide employee behavior. David Cooperstein discusses how blogging intersects with Forrester's business model and how they avoid "giving away the goods" while still engaging in social media.

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Education

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