Translating the features of a product or service into customer benefits is one of the most important things that an entrepreneur has to do. Tom Fountain from Mayfield Fund discusses how to better articulate your value proposition and turn your new venture into a success.
Recorded: February 25, 2009
where are the slides?
sixpoint78 6 months ago
Great introduction. If your team needs a step by step guide you might want to check out the iCanPilot virtual facilitation software that guides you step-by-step through the project.
iCanPilot 1 year ago
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wrrnlam 1 year ago