10 Strategies for Content Marketing, Events, and Marketing Automation Success

This must-attend session for today_s revenue-focused marketer uses real-life case studies and Marketo benchmarks to share actionable strategies that help improve the results of your demand-generation campaigns. Ann Handley, Chief Content Officer at MarketingProfs, and Jon Miller, VP of Marketing at Marketo, will offer tips on how to create success with inbound marketing and content marketing, progressive approaches to managing revenue-driving events, and innovative lead-nurturing and lead scoring-programs. Plus, they'll show how to measure results so you can prove your marketing efforts are working. All attendees will receive a hard copy of Ann Handley_s marketing best seller, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."

Category:

Science & Technology

Tags:

• analytics
• collaboration
• sales cloud
• appexchange
• dreamforce 2011
• social enterprise
• crm
• cloud computing
• salesforce.com