Gameology: Gamer Behaviors and Engagement with Game Virtual Goods and Currencies | Robb LEWIS

PlaySpan will present its new Virtual Goods gameology report. The report presents gamer attitudes and motivations along with engagement and usage of virtual goods and game currencies. The Gameology report demonstrates the tremendous monetization opportunities available to publishers and developers through the sale of digital goods and use of virtual currencies, such as the Ultimate Game Card. Each type of digital good has a unique level of demand, and the amount of money that a consumer spends on digital goods varies by genre. Publishers can use this insight to forecast revenue, make the right development investments, and effectively allocate marketing dollars. The result is higher profitability through optimization of an existing digital goods revenue stream and the development of new, effective digital content.

For slides visit: http://casualconnect.org/lectures/monetization/gameology-gamer-behaviors-and-...

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• Robb LEWIS
• PlaySpan
• Casual Connect Seattle 2011

[jojos08]

very interesting material and well presented. good work.