Visual Identity Dutch Government

Visual Identity Dutch Government implemented by NykampNyboer.

The central government of the Netherlands has a new logo and a new Visual Identity. This affects everything from letterheads to websites, from uniforms to government vehicles. In the past the government used more than 200 different logos. With so many different logos in circulation, citizens no longer knew which organisations were actually part of the central government. This had an adverse effect on the public's perception of government authority and legitimacy. The introduction of a single logo and Visual Identity promoted familiarity and accessibility.

In the past three years NykampNyboer was involved in the implementation of the new Visual Identity. This included consulting, project management, assessments, implementations and / or management of the new logo and visual identity realm. We are deployed in all areas, ranging from buildings, fleet, digital printing and graphic applications.

source: Dutch Government

Category:

Science & Technology

Tags:

• Rijkslogo
• rijkshuisstijl
• project1logo
• Fiona Atighi
• Dutch Government
• Visual Identity Management
• NykampNyboer
• brand implementation
• rebranding
• huisstijlimplementatie
• huisstijlmanagement
• logo
• visual identity
• corporate identity