1/5: Chunka Mui interviewed by Michael Santoli of Barron's

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Uploaded by on Jun 29, 2009

Chunka Mui gave the closing keynote at the recent annual meeting of NIRI, the National Investor Relations Institute. Following that address, he engaged in a wide-ranging interview conducted by Michael Santoli, an associate editor of Barrons. Santoli writes Barrons Streetwise column, offering a forward-looking take on the financial markets, illuminating market trends and themes and identifying investment opportunities. The interview is divided into five parts. (Thanks to NIRI and Michael Santoli for permission to post this video.)

Part one of the interview addresses a number of questions, including the role of the investor relations officer in his/her organizations strategic deliberations, the challenge of addressing investor and financial analyst sentiment without becoming hostage to them, the limits of intuition, the importance (and limits) of outside perspectives, and the role of discipline in the planning process.

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