Cannes Young Lions 48 hour contest 2009: „Crazy skydiver for Oxfam

This video has been made for Oxfam GB as a part of the YouTube Cannes Young Lions Ad Contest.

Category:

Nonprofits & Activism

Tags:

• Skydiver
• Fallschirmspringer
• Fallschirm
• Crash
• Absturz
• parachute
• accident
• Unfall
• crazy
• verrückt
• wahnsinnig
• Wahnsinn
• stupid
• dumm
• Prosit
• Cannes
• youngsters
• 48
• Hours
• Contest
• climate
• change
• Klimawandel
• Umweltschutz
• beknackt
• trash
• humor
• Humor
• Oktoberfest
• music
• Musik
• global
• warming
• Erderwärmung
• Oxfam
• Himmel
• extreme
• extrem
• x-treme
• Extrem-Sport
• mad
• bekloppt
• durchgeknallt
• krank
• cränk
• funny
• lustig
• witzig
• suicide
• Selbstmord
• pink
• suit
• Lukas
• Lindemann
• Rosinski
• Germany

[carlotti2002]

mädels würd ich mal sagen.

[BaltaBarredo]

Incredible for 48 hours!!

[Springflake]

Ein Prosit der Gemütlichkeit - wirklich gut gemacht, super! :)

[JensonBUTTONS]

@donniedarko777 Mate, you're reply actually makes NO sense. Perhaps you just don't have the intellect required to understand the basic points that I am quite clearly and succinctly making.

And yes, I know EXACTLY what i'm talking about, and I am afraid in this particular case I am 100% right.

Looks like you have a lot of learning to do before you'll become a half decent creative buddy, you can either start now or not.

[donniedarko777]

@JensonBUTTONS dude, you're an intellectual waste of time... just because you can call someone you have no idea about whatever comes foaming at your mouth doesn't make you right. you have a lot of growing up to do, let's talk again after that.

[JensonBUTTONS]

@donniedarko777

... continued rant... Nike plus, one of the greatest campaigns of all time. This could have been for any brand of running shoes. Adidas plus anyone?

Here are just the first 3 campaigns i could think of. They span 3 different media strands, are all completely brilliant and all could have fit under multiple brands. You quite clearly don't understand how branding works. You may be a creative, but it's certainly looking like you're not a very good one.

[JensonBUTTONS]

@donniedarko777

You're not the only creative on YouTube dumbass.

So lets look at just a few recent award winners-

The Yellow pencil winning poster campaign for Jeep (Bushman & Eskimo) could have been for absolutely any off roader, but it wasn't, it was done for Jeep.

Cadbury's Gorilla could also have been done for any chocolate brand, it would have in fact been a lot easier to do it for Yorkie or Kit Kat; it was actually so far off Cadburys branding it took over 3 years to sell through.

[donniedarko777]

@JensonBUTTONS well that would make my job as a creative so much easier! i'll just sit here at my desk making up random stuff, set up a nice archive, and since the cs people don't have to make briefs anymore (we make universal ideas that can work for anything), i'll just pull something random out of my magic box and voila! success! you have some serious flaws in your understanding of how advertising works, buddy. and writing down stuff without thinking, that's what's incredibly stupid.

[JensonBUTTONS]

@donniedarko777 Thats an incredibly stupid piece of advice, Some of the greatest ad's ever made could have sat under a number of different clients.

[Ulfboy]

What? I totally liked it. Thumbs up to the agency!

[grnd]

Well, I still think the connections you guys as professionals have cannot be compared to many "non-pro" productions in the competition. But that's not your fault.

[hhilberg]

It's only because all the opponents here think that we spent so much money on this. The secret is that we had a good team and I as the director are very good in using after effects, so I did all the post in about 6 hours. I only want everybody to know that we had we are no "high budget" production. Anyway it was so much funb to shoot that skydiver ;)

[grnd]

Well, ok. The idea is still weak. : D