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"Classic "capitalist realist" drama showing the manufacture of Chevrolets from foundry to finished vehicles. Though ostensibly a tribute to the "master hands" of the assembly line workers, it seems more of a paean to the designers of this impressive mass production system. Filmed in Flint, Michigan, just months before the United Auto Workers won union recognition with their famous sitdown strikes. Selected for the 1999 National Film Registry of "artistically, culturally, and socially significant"..."
Public domain film from the Library of Congress Prelinger Archive, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and equalization.
http://en.wikipedia.org/wiki/Chevrolet
Chevrolet, also known as Chevy, is a brand of vehicle produced by General Motors Company (GM). Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.
On November 3, 1911, race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Car Company with William C. Durant (ousted founder of General Motors for 5 years) and investment partners William Little (maker of the Little automobile) and Dr. Edwin R. Campbell (son-in-law of Durant)and in 1912 R. S. McLaughlin of Canada.
Durant was ousted from the management of General Motors in 1910 for 5 years. He took over the Flint Wagon Works, incorporating the Mason and Little companies. As head of Buick Motor Company prior to founding GM, Durant had hired Louis Chevrolet to drive Buicks in promotional races. Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company.
Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated.
Chevrolet first used the "bowtie emblem" logo in 1913. It may have been designed from wallpaper Durant once saw in a French hotel. More recent research by historian Ken Kaufmann presents a case that the logo is based upon a logo for "Coalettes". Others claim that the design was a stylized Swiss cross, in honor of the homeland of Chevrolet's parents.
Louis Chevrolet had differences with Durant over design and in 1915 sold Durant his share in the company. By 1916, Chevrolet was profitable enough to allow Durant to repurchase a controlling interest in General Motors. After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1917, Chevrolet's factories were located at New York City; Tarrytown, N.Y.; Flint, Michigan; Toledo, Ohio; St. Louis, Missouri; Oakland, California; Fort Worth, Texas, and Oshawa, Ontario. In the 1918 model year, Chevrolet introduced the Model D, a V8-powered model in four-passenger roadster and five-passenger tourer models. It also started production of an overhead valve in-line six. Most cars of the era had only low compression flat head engines. These cars had 288in 55 hp (41 kW) engines with Zenith carburetors and three-speed transmissions.
Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three". In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.
Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1953 it produced the Corvette, a two-seater sports car with a fibreglass body. In 1957 Chevy introduced its first fuel-injected engine, the Rochester Ramjet option on Corvette and passenger cars, priced at $484. In 1960 it introduced the Corvair, with a rear-mounted air-cooled engine. In 1963 one out of every ten cars sold in the United States was a Chevrolet.
The basic Chevrolet small-block V-8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original...
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Oldsmobile Factory Tour in 1951 - General Motors Documentaryby Ella73TV2398 views
Just goes to show that they dont make em like they used to. Nice how they made it seem like an evil scientist movie.
vccaro90 1 month ago
Thats a good visual education on how it was back in the day to appreciate how far we have come!
MWSDJS0677 1 month ago