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Coca-Cola Red Carpet

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Uploaded by on May 5, 2008

Coca-Cola China has produced a big ad about Olympic torch relay, which uses the red carpet as a device, and reflecs the spirit of participation and effort from the people. Yao ming also joined this.

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Sports

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All Comments (9)

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  • This ad's been copied by the Indian Premier League - Cricket League in India... definitely has scale!

  • Zhong Guo jia you... yea! coca cola just happens to be red... china's color!

  • an awful waste of money. big production and zero take away. super-cliche. shameful.

  • A little blunt, but a well put together ad, certain to inspire the inspired to drink Coke.

    Still I feel like 2 full minutes of Chinese crowds cheering and at least 4 "money shots" of the classic head tilted, refreshing Coke chug (which never tastes good) to be a bit much. Still, TOC, bigger is better I guess.

    Still love the design for their Olympic logo, cans, print ads, etc. Very modern, very Chinese, very true to Olympic symbols.

  • CHINA!

  • bravo~China!Bravo!Beijing!

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