Transaction Data vs Marketing Action Data- The Kern Organization's Video Blog

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Uploaded by on May 12, 2011

http://www.thekernorg.com/database-marketing/
Join Russell Kern and Scott Levine from The Kern Organization to learn:
What Transaction Data and Marketing Action Data entails, and how to use it.
Internal, External and Primary Sources of Data are discussed.
Predictive Modeling- What is it, and how is it used.

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Education

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Standard YouTube License

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