Jamie McMurray Crown Royal "Safe Rides Home" 1

While most fans are accustomed to seeing NASCAR driver Jamie McMurray in the cockpit of a fully loaded Ford Fusion, a new television campaign being launched by Crown Royal this week puts McMurray behind the wheel of a taxicab.

Crown Royal's 'Safe Rides Home' campaign, which began in 2003 as a local program to reinforce the importance of getting home safe, is now the subject of a national television campaign. Set to debut on national cable in July, the new spots were inspired by Crown Royal's signature program where McMurray and his team of drivers provide safe rides home to adult consumers in various markets across the country.

Category:

Sports

Tags:

• Jamie
• McMurray
• Crown
• Royal
• NASCAR
• driver
• Safe
• Rides
• Home

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