Cape Town's "Grandfather ad" for SterKinekor's "Vision Mission" charity 2011

My Vega Visual Communications group and I won the SterKinekor brief. Velocity films in association with Sterkinekor theatres and Specsavers launch this brief annually with AFDA the South African school of motion picture medium and live performance. Last year they decided to combine the brief with Vega students in order to create a collaboration between the two schools and areas of study. Vega acting as the advertising agency who conceptualizes the ad and art directs it, and AFDA whom is hired to film and bring the idea to screen. The brief was to design an ad to advertise Sterkinekor's charity "Vision Mission" which provides spectacles for underprivileged children. Velocity and Sterkinekor chose the top 8 ad concepts from Vega to be filmed by AFDA students, ours being one of the finalists. We had two different versions filmed, one with AFDA Johannesburg students and another with AFDA Cape Town students. In December they chose the best ad from the 8 finalists, ours being the winning ad entitled "Grandfather", filmed by AFDA Johannesburg. It is now being screened in Sterkinekor theatres for the duration of 2011.

Category:

Film & Animation

Tags:

• Vega Team: Chantal de Winter
• Ashleigh Lessing
• Danae Horsler and Lauren Webb