PSA BeTheMatch FINAL.wmv

Public Service Announcement Overview Childhood Leukemia
By: Angelique St. Jean & Sarah A. Lindstrom
When considering creating a PSA, my partner and I decided that we wanted to focus on sending an important message with strong pictorials. Angelique brought to my attention the need for bone marrow donation after personally experiencing the loss of a young child, Allison, from Leukemia. We decided to collaborate on assembling an emotional, honest, and informative PSA to educate the public on the need for bone marrow donation and how donating could potentially save a life, if a match. Throughout our PSA, you will notice pictures of Allison- starting with her as a healthy child- then suddenly showing the effects that Leukemia had taken on her accompanied by text explaining what the viewer is seeing. Soft lullaby music and actual black and white family photos depict the seriousness and actuality of this disease: that if donation is not made, death will result. What is also shown is the life Allison will never experience, i.e.; enjoying Halloween, getting married. We obtained information on Leukemia from the Mayo Clinic as well as the American Cancer Society. The information we obtained confirmed that Childhood Leukemia is oftentimes a killer and bone marrow donation may be a patients only chance for survival. We make reference to an organization called, Be the Match, as they collect donations from the public in response to Leukemia treatment(s). Our PSA is truly a slideshow depicting the decline of an innocent childs health due to the ravaging, devastating effects of Childhood Leukemia.

Category:

People & Blogs

Tags:

• Childhood leukemia
• Baby Allison
• be the match
• bethematch.org