Marketers must realize that different groups of visitors behave differently based on their goals, objectives and motivations. Marketers must segment their audiences in order to optimize each segments individual microfunnel. Watch as Bryan Eisenberg, SES Advisory member, shows how Omniture Discover allows marketers to know their visitor segments and reduce assumptions with more relevant data. To effectively segment your customers and conclude a more concise analysis watch the complete webinar: http://www.omniture.com/go/26949
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