10th Digital Dealer Conference & Exposition Speaker Chris Fousek

Travel the Road to the Internet Sale

Convert your one dimensional leads into highly qualified showroom prospects

Attend this session and drive down the road to the internet sale with automotive Internet veteran, Chris Fousek. He'll break out the road map then chart out the steps from the arrival of the lead to beyond the sale. The focus of this session will be on the key fundamentals that can generate engagement, build rapport, and stay off price while gaining commitment from your prospect along the way. These fundamentals are often overlooked resulting in the poor performance of many dealers. Your dealership can become a top performer by executing the fundamental steps that Chris will be sharing in this session.

Chris Fousek is the E Commerce Director with Cadillac Village of Norwood and The Village Automotive Group in Boston, Massachusetts, where he has worked since starting in the car business in 1999. Fousek's perspective is unique, "Not long after starting as a sales person on the floor, in '99, I was asked by the GM, to take on the Internet and go figure it out. I just took what was working for me on the floor and started to apply it to our on-line customers. I didn't see any difference between the two." In this new role, Chris became involved in the construction of the groups early websites and has continued to work closely with developers and vendors throughout the industry. Chris is a returning speaker and was featured in the August 2010 issue of Digital Dealer.

Outline:

What action items will they take back to the dealerships?

1. How to optimize an e-mail that will generate engagement. How to convert 3rd party leads into 1st party leads and improve performance
2. How to gain confidence from the Internet prospect without relying on price. What steps to take to drive qualified showroom traffic and increase customer satisfaction.
3. Key Performance Metrics


For more information on the 10th Digital Dealer Conference & Exposition, visit our website at http://www.digitaldealerconference.com

** The 10th Digital Dealer Conference & Exposition is not affiliated with Brian Pasch, PCG Strategic Digital Marketing, Automotive SEO, Dealer-SEO, Pasch Consulting Group or the Automotive Marketing Boot Camp in Orlando, FL on April 16-18, 2011. Digital Dealer, Dealer Communications and Digital Dealer Conference & Exposition have had no discussions or agreements with Brian Pasch, PCG Strategic Digital Marketing, PCG Consulting, Automotive SEO, Dealer-SEO or Pasch Consulting Group for any affiliation between these two events now or in the future.

Category:

Autos & Vehicles

Tags:

• Chris Fousek
• Digital Dealer
• Conference
• dealer
• dealership
• automotive
• training
• education
• 2011
• Orlando
• Florida
• seo
• marketing
• boot camp
• brian pasch