Douglas Rushkoff

Social & media theorist and author Douglas Rushkoff is one of todays most engaging and perceptive commentators on the impact of technology and media on organizations and society. A globally recognized thought leader on marketing and internet culture, he explores how communications affect our lives.

The originator of terms and ideas from viral media to screenagers and social currency, Rushkoff is the author of 10 books on technology, media and pop culture including Coercion, Media Virus, Playing the Future and Cyberia, the first book on cyber culture. His works have been translated into over 25 languages.

Ruskoff's Get Back in the Box: Innovation From the Inside Out, is a thought-provoking examination of the influence of interactive communications on business. He looks at how the new renaissance in creativity and collaboration, ushered in by the internet, gives organizations the freedom to return to core competencies and reconnect with the passion that fuels true innovation.

Rushkoff received national acclaim as the correspondent for the PBS Frontline documentaries, The Merchants of Cool and The Persuaders. He is currently working on PBS Frontline's new multiplatform project, Digital Nation. A monthly columnist for Discover and Meeting Professionals Internationals magazine, The Meeting Professional, Rushkoff is a professor of virtual culture at New York University. His latest book, Life Inc.: How the World Became a Corporation And How To Take It Back, was released in June 2009.

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