Book Review - POP!, by Sam Horn

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Uploaded by on Sep 13, 2010

Sam Horn's book is an excellent practical guide to creating catchy headlines, titles and product names. She shows you how to take your basic idea, and then run it through a number of filters to make it more engaging and more memorable.

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Howto & Style

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  • Nice review Gihan - brief but useful insight that let's me know if the magic of this book applies to me or not. In this case I think it does. Thanks for sharing.

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